Connexions is a career advisory body across the UK that works with the Local Councils and Educational Institutes providing information, advice and guidance to young people on apprenticeship, training, courses and career paths.
STM was approached to create a promotional campaign linked to the Olympics ethos of success, which spanned across three London boroughs. We did extensive research, created storyboards, slogans and researched images that reflected the diversity and social makeup of the communities involved.
The deliverables included separate brochures for parents and students on courses, vocational training and university career paths. Each design had a unique message aiming at the different age groups. Connexions was very impressed with the outcome which led to an overwhelmingly successful project.