Top 5 Graphic Design Trends to Watch in 2025
Creative ideas to inspire your brand this year
As we enter the second half of 2025, graphic design continues to evolve rapidly. Therefore, brands must adapt in order to stay relevant. At SeeThrough Media, we help clients stay ahead by combining timeless design with modern style.
To guide you, we’ve broken down the five biggest graphic design trends of 2025. Each one offers fresh inspiration and real value for your brand.
🔥 1. Chicken Scratch Aesthetic
First of all, designers are moving away from polished, perfect visuals. Instead, they’re embracing rough lines, scribbles, and sketchy elements. As a result, this “chicken scratch” style feels honest and expressive.
Because people are drawn to authenticity, this aesthetic is especially popular in education, art, and grassroots branding. Moreover, it works well in social-first campaigns that want to feel personal.
🌈 2. Hypercolor & Gradient Overload
On the other hand, some brands are going bolder than ever. Rather than using muted tones, designers are opting for neon colours, vibrant gradients, and visual intensity. Consequently, these styles demand attention and stand out instantly.
For example, e-commerce and tech companies are using bold colour to boost clicks and convey energy. In addition, this trend works across web, app, and print design.
🗂️ 3. Structured Scrapbook Style
Meanwhile, another trend focuses on texture and storytelling. Designers are layering paper textures, handwritten fonts, and torn edges in digital layouts. As a result, the work feels like a scrapbook—nostalgic yet controlled.
Since this trend mixes the playful and the professional, it’s perfect for About pages, personal portfolios, and campaigns. Furthermore, the emotional tone it creates helps users connect more deeply with your brand.
🧠 4. AI + Human Collaboration in Design
Of course, artificial intelligence is changing how we design. Rather than replacing human creativity, AI tools are now helping us move faster and think bigger. For instance, tools like Midjourney and Adobe Firefly allow quick idea generation.
Because AI can handle repetitive tasks, designers have more time to focus on creativity and storytelling. At the same time, it enables rapid testing of concepts. As a result, brands get unique visuals more efficiently than ever.
🖼️ 5. Strange Historicism
Finally, designers are also looking backward to go forward. Although technology is advancing, many creatives are drawing from old media, such as medieval prints, ‘90s software icons, and vintage sci-fi posters. Consequently, we’re seeing unusual combinations of the old and the new.
Because this style is both familiar and strange, it creates a visual experience that grabs attention. More importantly, it invites viewers to pause and explore. For example, it works well for cultural campaigns, music brands, or experimental projects.
